Thursday, February 17, 2011

Making Money Through

..........and bullshit walks! Easy as that for start-ups when it comes to making up your mind about raising additional capital. Are we in a bubble? No idea but this question keeps creeping up. Those of us who went through the bubble at the turn of the century are secretly hoping we're not in another one. Those who don't remember the last one are also worried wondering whether all the old-timers are right. One way or another, it doesn't really matter. 


You'll hear multiple opinions on whether to raise money at times like this. I have a very clear opinion on this. It's based on the fact that I believe the best venture backed businesses are in it for the long haul. These are companies with a real product that add value to their customers. These are businesses generating real cashflow intent on growing to significant scale. Finally, these are businesses which will use additional money to expand. Hence, here's my take on when to take money (with focus on EU based businesses): 


1. Sequoia or Kleiner are on the phone. Start negotiating, get the best deal you can get and make sure to raise the money. Say what you will but Tier 1 VC's from the US will lead to a far larger exit. Specifically the top tier funds have access to management for your businesses, access to potential partners and are likely to sit on the boards of the companies that could buy you. You'd be dumb not to take money but do so wisely. 


2. A tier 1 fund from Europe is interested. Find out whether there's a good fit with your businesses. I've often enough written about how to figure this out and I say to focus on the partner and not the fund when doing your due diligence. Negotiate a good deal and take the money. Tier 1 funds in Europe have learned to add value, have significantly better networks nowadays and will most likely get you bought by a US based business.    


2.5. A tier 1 fund from your home country calls up. I've labeled this 2.5 because Tier 1 funds in Europe tend to only differentiate themselves based on where they are located. The rest is mostly the same. The benefit of a tier 1 locally invested in your business is the proximity. It's in your interest. You want them closer than further. If the terms are right and you have offers from abroad and locally, I'd sway towards local but the vibe has to be right. You won't be necessarily doing anything wrong taking money from a London VC verses a German VC when you are in Germany. The London VC may even be around more than the German VC. This all depends on the partner. 


3. A tier 2 fund from the US calls up. Ask yourself first why they found you? Go ahead and ask. Further, research the fund and find out what they've done in the past. Have they invested in Europe before? Are they only looking to Europe because their dealflow in the US sucks? Think twice about whether they will invest the necessary time to be in Europe and invested in your business. If the deal terms are good and you are comfortable with the partner doing the deal, take the money. They can still be helpful in accessing US buyers. They are highly unlikely to open as many doors as Kleiner or Sequoia but they definitely know more people in the US than many European partners. Plus make sure you want to go to the US. They will probably eventually ask you to move the company there.


4.  A tier 2 fund from outside your home region in the EU finds you. Ask yourself how the hell they found you. More importantly, if you found them, ask yourself why the Tier 1 funds from your local region aren't interested in what you are doing. Say what you will but a UK based fund prefers to invest first in the UK and then rest of Europe. A German fund in Germany and then rest of Europe, etc. Although valuations are good and the power is in your hands to some extent think twice. There are times when taking money could be detrimental to the health of your business (as well as to your equity stake). It's nice to get a higher valuation and some extra cash but make sure it doesn't ultimately cost you more than you think. 


5. A tier 2 fund from your local region calls up. Again, ask yourself first why the tier 1 funds aren't interested. Don't underestimate the value of many tier 2 funds though. Maybe they aren't the best known name in the market. At the same time, maybe they are striving to become a better fund. Maybe the number two in the market will work harder than the number one for you. This may be in your interest. Maybe! Do your homework and if you are comfortable with terms, take the money. Be far more diligent in this case though. Think longer and harder about whether you really can do more with the money now or prefer to hold out a bit. 


6. Some tier 3 fund you've never heard of and can't find out much about approaches you. Be really careful. There are lots of people in this business who sure won't be around in a couple years. Money from these guys can be a nightmare. At the same time, maybe your business is the nightmare and you couldn't raise money at any other time. One way or another, things aren't going right one way or another. If you need the money to survive and know you'll never get more down the road, do everything you can to raise cash now. Maybe you've just been approached by the future Kleiner or Sequoia of Europe. Maybe not.....but money talks and bullshit walks!


You'll notice a general trend from 1. through 6. above. Take the money! If you can get good terms, know how to put the money you raise to work for growth and like the partner from the funds approaching you, go for it. The getting is good right now. As a VC I'm worried about valuations and bursting bubbles, etc. but as an entrepreneur you should be optimizing for you business. Money is always good. Ignore all the crap about having too much money and being negatively swayed by this. In this post I am defaulting to the fact that I think you are a smart entrepreneur. You aren't going to raise money to get that Porsche as a company car. You're going to grow your business and become amazing. Some will say I am wrong but I'd prefer to have the cash in the bank and worry about being wrong later.  




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Tuesday, February 15, 2011

Making Money Without


Not making money as a YouTube partner? Here are some tips from YouTube itself


YouTube hosted a live event today to help partners get the most out of their YouTube revenue.


Phil Farhi of YouTube, began the event by telling partners about a few of the new initiatives that YouTube is working on, to help make partners as successful as possible. He started by bringing us through the history of advertising on YouTube.


Phil mentioned that just 3 short years ago, YouTube began using in-video and overlay ads, the first step in monetizing videos. And following the first format of ads, YouTube brought Ad Sense ads, enabling smaller advertisers/customers to get on board, allowing YouTube to capture a broader range of advertisers.


Next came in-Stream Ads (mid and pre-roll ads), a format that was launched about two years ago. YouTube said this has been popular because advertisers will pay more for ads that are similar to the format on TV. At almost the same time, promoted ads were introduced and it was proven to drive traffic to videos that were featured using the ‘promoted video’ format.


A few months ago, a new ad format for partners called TrueView was rolled-out. This format lets users watching a video skip the ad after five seconds. An ad format that YouTube says is less interruptive and doesn’t risk annoying your audience because it gives them the chance to hit stop.


Phil asked the question “ What makes a movie a successful?” Using the movie industry as an analogy, he went on to explain that there are many factors that come into play that make up the overall picture; ticket prices, seats filled, distribution etc. It’s the same with YouTube as he pointed out. Partners shouldn’t look at one aspect such as RPM (revenue per thousand page views) or CPM (cost per thousand, as an example $1 or $5 per thousand views), they should look at everything including geography.


A few points to take away


Good partners focus on overall revenue and aren’t fixated on “ticket price”. They also work hard at building a strong audience as well as trying to increase views. Good partners look at geography, RPM and CPM.


Bad partners look at the wrong metrics and don’t build up their audience. Partners who only focus on RPM might think everything is fine however, it’s critical that users concentrate on CPM as well and continue to build audience loyalty.


YouTube says advertisers are creating content that competes with user content, and millions of users are watching advertisements on the site. Think about the popularity of Superbowl ads.


Keep experimenting! Compare ad formats by type and geography and play around with different scenarios. Try enabling ads after your loyal audience has seen them or try it in reverse. Play with different recipes and see what happens when ad formats are enabled/disabled. There is a wide variety of ways to make revenue.


Take a good look at revenue break downs and compare formats; True View, in-Stream, etc.


Better reporting for ad formats coming soon. YouTube admits that partners don’t have the best reporting feature right now.


YouTube will be adding an option for partners to opt-in to just TrueView Ads without needing to be signed up with other formats.


Ensure the metadata on videos have the correct information and enough words to help YouTube’s algorithm bring the best targeted ads to your videos






This occurred on a panel at a meeting of the Mortgage Bankers Association, where Platt appeared with Georgetown Law Professor Adam Levitin, who has been critical of MERS. I corresponded with Levitin, and this was an accurate rendering of Platt’s remarks.


“My response was that’s nonsense,” Levitin wrote in an email. “No one, absolutely no one, is arguing that a valid security agreement should not be enforced. Instead, the issue is whether we should enforce invalid security interests or let parties that do not hold a security interest enforce someone else’s. I hardly think that denying parties that right will result in a change in the cost of credit. It might result in them changing law firms, however, to ones that didn’t screw up their securitization deals.”


MERS, an electronic database created and funded by the banks to avoid land recording fees at county offices, has been criticized on multiple fronts. First of all, they don’t track the information inputted in the database, leading to inaccuracies between what appears in MERS and what appears on the note. Second, they stand in as the mortgagee and sell Vice Presidencies in their company when servicers attempt to foreclose, at the same time saying they have no financial interest in the loan. Third, banks using MERS failed to convey mortgages and notes properly, instead using this unregulated private system, and have broken chain of title in many circumstances, voiding their right to foreclose or even collect payments from a borrower.


Platt clearly wants to threaten the political system here. He’s saying that mortgage interest rates will skyrocket and constituents will become angered if the banks aren’t allowed to do what they want. That aims at a political settlement that stops the courts from making findings of the banks’ wrongdoing under the law. “If we want to have a well functioning credit system, we need to enforce security interests when they are done in compliance with the law, and not enforce them when they fail to comply,” Levitin wrote. “This is fundamental commercial law—you screw up on dotting the I’s and crossing the T’s in a security interest and you’re SOL. Everyone knows the rules of the game going in and there’s no reason to bailout sophisticated parties who failed to comply with the law.”


The notion that MERS saves the banks so much money that they can offer loans at multiple percentage points less than what they’d have to without it is extremely puzzling. “I don’t know of anyone who has argued that MERS lowered interest rates,” Levitin wrote. He estimated that the banks saved “maybe $50 per loan” using MERS, which certainly makes it worthwhile from their perspective, given the millions of loans on the system, but which makes the claim of massive savings to interest rates just foolish. “Of course, even if MERS lowers interest rates, we have to ask at what cost, and a screwed up title system is a pretty high cost for saving a few bps (basis points),” Levitin concluded.


Looking at this chart of mortgage rates from before and after MERS came into existence in 1995, you can see no evidentiary basis for the claim that MERS lowered interest rates; the mortgage lending rate basically tracks the prime interest rate.


At the root, this is a scare tactic. The banks don’t want to change their systems, and they certainly don’t want them found illegal. So they trot out corporate lawyers to make baseless charges that will be taken in Washington as conventional wisdom. And the politicians will scramble to make sure the inaccurate consequences never take place.



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CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

Experiments In Realtime <b>News</b>: The Eqentia Streams

When it comes to realtime news, the prevailing wisdom these days is to let your friends tell you what to read through Twitter or Facebook. Instead of editors, people are using these social stream sto filter their news, and a whole bunch ...


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CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

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When it comes to realtime news, the prevailing wisdom these days is to let your friends tell you what to read through Twitter or Facebook. Instead of editors, people are using these social stream sto filter their news, and a whole bunch ...


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CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

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When it comes to realtime news, the prevailing wisdom these days is to let your friends tell you what to read through Twitter or Facebook. Instead of editors, people are using these social stream sto filter their news, and a whole bunch ...


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CBS says Logan was the victim of “a brutal and sustained sexual assault and beating” while covering the events in Egypt last week.

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bench craft company credit card

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Friday, February 11, 2011

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MABUHAY ALLIANCE HOST THE 6TH ANNUAL ECONOMIC DEVELOPMENT CONFERENCE by mabuhayalliance


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Brad Friedman and Desi Doyen: Green <b>News</b> Report: February 10, 2011 <b>...</b>

IN 'GREEN NEWS EXTRA' (see links below): Palm oil giant to halt Indonesia deforestation; Georgia forests worth more than $37 billion annually; Search for wind-related grid problems finds a bigger concern; IBM hunting for lithium-air car ...

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MABUHAY ALLIANCE HOST THE 6TH ANNUAL ECONOMIC DEVELOPMENT CONFERENCE by mabuhayalliance


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Brad Friedman and Desi Doyen: Green <b>News</b> Report: February 10, 2011 <b>...</b>

IN 'GREEN NEWS EXTRA' (see links below): Palm oil giant to halt Indonesia deforestation; Georgia forests worth more than $37 billion annually; Search for wind-related grid problems finds a bigger concern; IBM hunting for lithium-air car ...

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Get your geek on: We study a model where investment decisions are based on investors' information about the unknown and endogenous return of the investment.

Scripting <b>News</b>: Why Twitter is so valuable

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Brad Friedman and Desi Doyen: Green <b>News</b> Report: February 10, 2011 <b>...</b>

IN 'GREEN NEWS EXTRA' (see links below): Palm oil giant to halt Indonesia deforestation; Georgia forests worth more than $37 billion annually; Search for wind-related grid problems finds a bigger concern; IBM hunting for lithium-air car ...

Conformism and Public <b>News</b> | The Big Picture

Get your geek on: We study a model where investment decisions are based on investors' information about the unknown and endogenous return of the investment.

Scripting <b>News</b>: Why Twitter is so valuable

It's the prototype for the news system of the future. Under competent management with a longer-term view and deep experience with news, Twitter would sweep the whole news landscape into its domain. To have almost exclusive control of ...


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Brad Friedman and Desi Doyen: Green <b>News</b> Report: February 10, 2011 <b>...</b>

IN 'GREEN NEWS EXTRA' (see links below): Palm oil giant to halt Indonesia deforestation; Georgia forests worth more than $37 billion annually; Search for wind-related grid problems finds a bigger concern; IBM hunting for lithium-air car ...

Conformism and Public <b>News</b> | The Big Picture

Get your geek on: We study a model where investment decisions are based on investors' information about the unknown and endogenous return of the investment.

Scripting <b>News</b>: Why Twitter is so valuable

It's the prototype for the news system of the future. Under competent management with a longer-term view and deep experience with news, Twitter would sweep the whole news landscape into its domain. To have almost exclusive control of ...


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MABUHAY ALLIANCE HOST THE 6TH ANNUAL ECONOMIC DEVELOPMENT CONFERENCE by mabuhayalliance


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Brad Friedman and Desi Doyen: Green <b>News</b> Report: February 10, 2011 <b>...</b>

IN 'GREEN NEWS EXTRA' (see links below): Palm oil giant to halt Indonesia deforestation; Georgia forests worth more than $37 billion annually; Search for wind-related grid problems finds a bigger concern; IBM hunting for lithium-air car ...

Conformism and Public <b>News</b> | The Big Picture

Get your geek on: We study a model where investment decisions are based on investors' information about the unknown and endogenous return of the investment.

Scripting <b>News</b>: Why Twitter is so valuable

It's the prototype for the news system of the future. Under competent management with a longer-term view and deep experience with news, Twitter would sweep the whole news landscape into its domain. To have almost exclusive control of ...


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Managing personal cash is an aspect that incorporates self-discipline in spending, developing goals and nurturing a saving culture. When individuals are able to manage their cash, they enhance their financial security and can achieve their aspirations without monetary constraints. For instance, for one to set up business, a financial ability is required to provide the capital base. Borrowing is not usually the best way of sourcing for cash to fulfill personal obligations. Often people tend to show poor financial management due to lack of self initiation and a tradition of saving for future. Poor financial planning ultimately plunges individuals into financial 'pit-holes'. Getting control of the personal finance means adopting plans that are geared towards minimizing expenditures, maximizing incomes and saving for financial security. To achieve personal financial goals, the individuals should establish the regular household expenses, scale down the household overheads, avoid unnecessary expenses, expound on the sources of income and learn to save proportionally. The following are some of the tips that promote personal financial management;

Set financial goals

It's imperative to set personal financial goals. This helps in showing the short, medium and long term goals. With the goals, people are able to critically work through to see that these aspirations are reached at. A goal is usually a 'pull factor' that entices a person to work hard to achieve it. Without a goals and objectives, it would be aimless to save. In fact, people save so as to raise money to accomplish personal aspirations, for instance, buying a dream car, setting up a business or advancing education. Spending money blindfolded without clearly stipulated goals and objectives usually leads to poor financial management. The cash is channeled to other unintended ways thus unable to achieve personal developments.

Cut down on household expenditures

The household expenses form part of the personal finance expenditures and if uncontrolled, they can implicate adversely on the financial stability. These expenditures are in form of regular bills which include house rent, electricity, phone bills and postal charges. Others are food expenses and insurance premium payments. These need to be minimized significantly. The amount to be saved is determined by the ability to cut down on the household expenditures and other expenses.

Budget for the income

A budget is a financial management tool that establishes a control of the cash inflows and outflows. The personal income is defined and the expenses are plotted in relation to the available cash. A budget enables the individual to prioritize on the expenditures. The more important and urgent financial needs are given priority such as the regular bills. Other expenses are allocated cash depending on the availability. The less important needs can be left out of the list of items included in the budget. In essence a budget is an itemized plan on how the personal income is spent.

Save proportionally

The individual should develop a culture of saving. With the ever increasing financial needs, people tend to find it difficult to save. Saving should be listed as one of the budget items. The amount that is intended to be saved should be clearly marked on the budget list. It's worthwhile noting that unless otherwise, the amount that a person has planned to save should indeed be taken to the bank for that purpose. This is what is regarded as disciplined personal monetary-use.

Wednesday, February 9, 2011

Affiliate Making Money


Facebook's 3rd Biggest Advertiser Accused Of Being Affiliate Toolbar Scam; Facebook Says It's Never Heard Of The Company

from the just-like-the-old-days... dept

There have been numerous reports lately concerning just how much money Facebook is making on ads. That's part of the reason it was able to get that otherworldly $50 billion valuation from some. However, some are noticing something fishy in the Facebook ad business. After seeing an AdAge article mention in passing that the third largest advertiser on Facebook is not a household namebrand, but rather Make-My-Baby.com. Google's spam-catcher-in-chief Matt Cutts did some digging and quickly noticed that the site appears to be a sketchy toolbar installer that tries to switch you to using Bing, and then it gets an affiliate cut of any search ads you click on going forward. Cutts also points out that the URL to tell you how to uninstall the toolbar leads to a 404 page not found -- and many folks have had difficulty uninstalling the toolbar.



Marshall Kirkpatrick, over at ReadWriteWeb, digs in deeper and wonders if anyone at Facebook or Microsoft is actually minding the store. Even if they didn't directly know this was happening, if this is really the third largest advertiser on Facebook, both of those companies had to know something was up, just based on the numbers. A company like Facebook is intimately aware of its third biggest advertiser, and if the company is really driving that much traffic to Bing, then Microsoft would surely know about it as well.



Of course, this is where the story gets more bizarre. While Microsoft's response to this story was to cut off the company, Facebook's response was to claim that the company isn't an advertiser at all, let alone the third largest advertiser on the site. So how is it that reports suggest the company is the third largest advertiser, when Facebook claims they're not an advertiser at all? The company does have a slight hedge, by saying that "any affiliates that try to push people there we would shut down." So it's possible that it was hidden through some sort of affiliate setup before Facebook caught it -- but no one seems to be revealing any of the details.



Either way, all of this sounds quite reminiscent of the old adware days, where all sorts of sketchy companies would trick people into installing software to scrape up affiliate revenue. We hadn't seen much of that lately, as many of the old players eventually got wiped out, but it's hardly a surprise that similar schemes would quickly jump up in a Facebook world, whether or not it was officially through Facebook's advertising functionality.



14 Comments | Leave a Comment..





Affiliate marketing is easy once you find the tactics that work for you. The time it takes to become a master depends upon your learning abilities and also your problem solving abilities. There are no rules carved in stone. Everything changes very fast, so you need to change your strategies, too, every day. One method that was extremely great two years ago and you read about it in an e-book might not work today, or might work differently.


The pitfall of most e-books is that they are only listing the general processes and don't give you a step-by-step guide to affiliate marketing. Since there are literally hundreds of tactics to be successful, it would be a very long book to cover every single method. That's why those so-called gurus are only writing about their favorite methods, which would possibly not be the methods that you can utilize the same way.


Not every method will bring in the same results, so you will need testing. You must choose one that is the most appropriate for your personality, and abilities, too. Loads of people find some traffic generation techniques boring or too complicated. That is why about 90% of people starting with Adwords will fail, because they don't like testing and analyzing the keywords. If you are this kind of person, don't even go there, or you will end up losing money instead of making affiliate revenue. Although, if you are a person who loves sharing and communicates easily, social networking would be your best method.


Prior to spending much money on ads, it is always useful to test an offer on free traffic. I started to apply this rule long ago and it has already saved me a lot of money. If I am sending out a free solo e-mail for my list, for example, and it turns out to be a success, I might consider buying e-zine advertising and advertise that way. But if not, I can still do split-test campaigns, therefore maximize conversions prior to paying for traffic.

Continued on the next page


bench craft company

New York Yankees <b>News</b>: The Captain - Pinstripe Alley

New York Yankees news from around the internet on 2/9/2011, including Rob Neyer on Derek Jeter's attempt to bounce back from a disappointing 2010 season.

Fox <b>News</b> focus group in Iowa: President Obama is Muslim | The <b>...</b>

On Sean Hannity's program Monday night, pollster Frank Luntz hosted a focus group of Iowa Republican caucus-goers, gauging their reaction of President Barack Obama's Sunday afternoon interview with Fox News' Bill O'Reilly. ...

Small Business <b>News</b>: Digital Privacy and Customer Care

Small business is all about customer care. So how to you feel about new proposed legislation that is designed to prevent online clients from tracking customer.


bench craft company

Facebook's 3rd Biggest Advertiser Accused Of Being Affiliate Toolbar Scam; Facebook Says It's Never Heard Of The Company

from the just-like-the-old-days... dept

There have been numerous reports lately concerning just how much money Facebook is making on ads. That's part of the reason it was able to get that otherworldly $50 billion valuation from some. However, some are noticing something fishy in the Facebook ad business. After seeing an AdAge article mention in passing that the third largest advertiser on Facebook is not a household namebrand, but rather Make-My-Baby.com. Google's spam-catcher-in-chief Matt Cutts did some digging and quickly noticed that the site appears to be a sketchy toolbar installer that tries to switch you to using Bing, and then it gets an affiliate cut of any search ads you click on going forward. Cutts also points out that the URL to tell you how to uninstall the toolbar leads to a 404 page not found -- and many folks have had difficulty uninstalling the toolbar.



Marshall Kirkpatrick, over at ReadWriteWeb, digs in deeper and wonders if anyone at Facebook or Microsoft is actually minding the store. Even if they didn't directly know this was happening, if this is really the third largest advertiser on Facebook, both of those companies had to know something was up, just based on the numbers. A company like Facebook is intimately aware of its third biggest advertiser, and if the company is really driving that much traffic to Bing, then Microsoft would surely know about it as well.



Of course, this is where the story gets more bizarre. While Microsoft's response to this story was to cut off the company, Facebook's response was to claim that the company isn't an advertiser at all, let alone the third largest advertiser on the site. So how is it that reports suggest the company is the third largest advertiser, when Facebook claims they're not an advertiser at all? The company does have a slight hedge, by saying that "any affiliates that try to push people there we would shut down." So it's possible that it was hidden through some sort of affiliate setup before Facebook caught it -- but no one seems to be revealing any of the details.



Either way, all of this sounds quite reminiscent of the old adware days, where all sorts of sketchy companies would trick people into installing software to scrape up affiliate revenue. We hadn't seen much of that lately, as many of the old players eventually got wiped out, but it's hardly a surprise that similar schemes would quickly jump up in a Facebook world, whether or not it was officially through Facebook's advertising functionality.



14 Comments | Leave a Comment..





Affiliate marketing is easy once you find the tactics that work for you. The time it takes to become a master depends upon your learning abilities and also your problem solving abilities. There are no rules carved in stone. Everything changes very fast, so you need to change your strategies, too, every day. One method that was extremely great two years ago and you read about it in an e-book might not work today, or might work differently.


The pitfall of most e-books is that they are only listing the general processes and don't give you a step-by-step guide to affiliate marketing. Since there are literally hundreds of tactics to be successful, it would be a very long book to cover every single method. That's why those so-called gurus are only writing about their favorite methods, which would possibly not be the methods that you can utilize the same way.


Not every method will bring in the same results, so you will need testing. You must choose one that is the most appropriate for your personality, and abilities, too. Loads of people find some traffic generation techniques boring or too complicated. That is why about 90% of people starting with Adwords will fail, because they don't like testing and analyzing the keywords. If you are this kind of person, don't even go there, or you will end up losing money instead of making affiliate revenue. Although, if you are a person who loves sharing and communicates easily, social networking would be your best method.


Prior to spending much money on ads, it is always useful to test an offer on free traffic. I started to apply this rule long ago and it has already saved me a lot of money. If I am sending out a free solo e-mail for my list, for example, and it turns out to be a success, I might consider buying e-zine advertising and advertise that way. But if not, I can still do split-test campaigns, therefore maximize conversions prior to paying for traffic.

Continued on the next page


bench craft company>

New York Yankees <b>News</b>: The Captain - Pinstripe Alley

New York Yankees news from around the internet on 2/9/2011, including Rob Neyer on Derek Jeter's attempt to bounce back from a disappointing 2010 season.

Fox <b>News</b> focus group in Iowa: President Obama is Muslim | The <b>...</b>

On Sean Hannity's program Monday night, pollster Frank Luntz hosted a focus group of Iowa Republican caucus-goers, gauging their reaction of President Barack Obama's Sunday afternoon interview with Fox News' Bill O'Reilly. ...

Small Business <b>News</b>: Digital Privacy and Customer Care

Small business is all about customer care. So how to you feel about new proposed legislation that is designed to prevent online clients from tracking customer.


bench craft company
[reefeed]
bench craft company

TAP Profit Funnel - Make Money On Demand with Unorthodox Internet Techniques by thenyouwin


bench craft company

New York Yankees <b>News</b>: The Captain - Pinstripe Alley

New York Yankees news from around the internet on 2/9/2011, including Rob Neyer on Derek Jeter's attempt to bounce back from a disappointing 2010 season.

Fox <b>News</b> focus group in Iowa: President Obama is Muslim | The <b>...</b>

On Sean Hannity's program Monday night, pollster Frank Luntz hosted a focus group of Iowa Republican caucus-goers, gauging their reaction of President Barack Obama's Sunday afternoon interview with Fox News' Bill O'Reilly. ...

Small Business <b>News</b>: Digital Privacy and Customer Care

Small business is all about customer care. So how to you feel about new proposed legislation that is designed to prevent online clients from tracking customer.


bench craft company

Facebook's 3rd Biggest Advertiser Accused Of Being Affiliate Toolbar Scam; Facebook Says It's Never Heard Of The Company

from the just-like-the-old-days... dept

There have been numerous reports lately concerning just how much money Facebook is making on ads. That's part of the reason it was able to get that otherworldly $50 billion valuation from some. However, some are noticing something fishy in the Facebook ad business. After seeing an AdAge article mention in passing that the third largest advertiser on Facebook is not a household namebrand, but rather Make-My-Baby.com. Google's spam-catcher-in-chief Matt Cutts did some digging and quickly noticed that the site appears to be a sketchy toolbar installer that tries to switch you to using Bing, and then it gets an affiliate cut of any search ads you click on going forward. Cutts also points out that the URL to tell you how to uninstall the toolbar leads to a 404 page not found -- and many folks have had difficulty uninstalling the toolbar.



Marshall Kirkpatrick, over at ReadWriteWeb, digs in deeper and wonders if anyone at Facebook or Microsoft is actually minding the store. Even if they didn't directly know this was happening, if this is really the third largest advertiser on Facebook, both of those companies had to know something was up, just based on the numbers. A company like Facebook is intimately aware of its third biggest advertiser, and if the company is really driving that much traffic to Bing, then Microsoft would surely know about it as well.



Of course, this is where the story gets more bizarre. While Microsoft's response to this story was to cut off the company, Facebook's response was to claim that the company isn't an advertiser at all, let alone the third largest advertiser on the site. So how is it that reports suggest the company is the third largest advertiser, when Facebook claims they're not an advertiser at all? The company does have a slight hedge, by saying that "any affiliates that try to push people there we would shut down." So it's possible that it was hidden through some sort of affiliate setup before Facebook caught it -- but no one seems to be revealing any of the details.



Either way, all of this sounds quite reminiscent of the old adware days, where all sorts of sketchy companies would trick people into installing software to scrape up affiliate revenue. We hadn't seen much of that lately, as many of the old players eventually got wiped out, but it's hardly a surprise that similar schemes would quickly jump up in a Facebook world, whether or not it was officially through Facebook's advertising functionality.



14 Comments | Leave a Comment..





Affiliate marketing is easy once you find the tactics that work for you. The time it takes to become a master depends upon your learning abilities and also your problem solving abilities. There are no rules carved in stone. Everything changes very fast, so you need to change your strategies, too, every day. One method that was extremely great two years ago and you read about it in an e-book might not work today, or might work differently.


The pitfall of most e-books is that they are only listing the general processes and don't give you a step-by-step guide to affiliate marketing. Since there are literally hundreds of tactics to be successful, it would be a very long book to cover every single method. That's why those so-called gurus are only writing about their favorite methods, which would possibly not be the methods that you can utilize the same way.


Not every method will bring in the same results, so you will need testing. You must choose one that is the most appropriate for your personality, and abilities, too. Loads of people find some traffic generation techniques boring or too complicated. That is why about 90% of people starting with Adwords will fail, because they don't like testing and analyzing the keywords. If you are this kind of person, don't even go there, or you will end up losing money instead of making affiliate revenue. Although, if you are a person who loves sharing and communicates easily, social networking would be your best method.


Prior to spending much money on ads, it is always useful to test an offer on free traffic. I started to apply this rule long ago and it has already saved me a lot of money. If I am sending out a free solo e-mail for my list, for example, and it turns out to be a success, I might consider buying e-zine advertising and advertise that way. But if not, I can still do split-test campaigns, therefore maximize conversions prior to paying for traffic.

Continued on the next page


bench craft company

TAP Profit Funnel - Make Money On Demand with Unorthodox Internet Techniques by thenyouwin


bench craft company

New York Yankees <b>News</b>: The Captain - Pinstripe Alley

New York Yankees news from around the internet on 2/9/2011, including Rob Neyer on Derek Jeter's attempt to bounce back from a disappointing 2010 season.

Fox <b>News</b> focus group in Iowa: President Obama is Muslim | The <b>...</b>

On Sean Hannity's program Monday night, pollster Frank Luntz hosted a focus group of Iowa Republican caucus-goers, gauging their reaction of President Barack Obama's Sunday afternoon interview with Fox News' Bill O'Reilly. ...

Small Business <b>News</b>: Digital Privacy and Customer Care

Small business is all about customer care. So how to you feel about new proposed legislation that is designed to prevent online clients from tracking customer.


bench craft company

TAP Profit Funnel - Make Money On Demand with Unorthodox Internet Techniques by thenyouwin


bench craft company

New York Yankees <b>News</b>: The Captain - Pinstripe Alley

New York Yankees news from around the internet on 2/9/2011, including Rob Neyer on Derek Jeter's attempt to bounce back from a disappointing 2010 season.

Fox <b>News</b> focus group in Iowa: President Obama is Muslim | The <b>...</b>

On Sean Hannity's program Monday night, pollster Frank Luntz hosted a focus group of Iowa Republican caucus-goers, gauging their reaction of President Barack Obama's Sunday afternoon interview with Fox News' Bill O'Reilly. ...

Small Business <b>News</b>: Digital Privacy and Customer Care

Small business is all about customer care. So how to you feel about new proposed legislation that is designed to prevent online clients from tracking customer.


bench craft company

New York Yankees <b>News</b>: The Captain - Pinstripe Alley

New York Yankees news from around the internet on 2/9/2011, including Rob Neyer on Derek Jeter's attempt to bounce back from a disappointing 2010 season.

Fox <b>News</b> focus group in Iowa: President Obama is Muslim | The <b>...</b>

On Sean Hannity's program Monday night, pollster Frank Luntz hosted a focus group of Iowa Republican caucus-goers, gauging their reaction of President Barack Obama's Sunday afternoon interview with Fox News' Bill O'Reilly. ...

Small Business <b>News</b>: Digital Privacy and Customer Care

Small business is all about customer care. So how to you feel about new proposed legislation that is designed to prevent online clients from tracking customer.


bench craft company

New York Yankees <b>News</b>: The Captain - Pinstripe Alley

New York Yankees news from around the internet on 2/9/2011, including Rob Neyer on Derek Jeter's attempt to bounce back from a disappointing 2010 season.

Fox <b>News</b> focus group in Iowa: President Obama is Muslim | The <b>...</b>

On Sean Hannity's program Monday night, pollster Frank Luntz hosted a focus group of Iowa Republican caucus-goers, gauging their reaction of President Barack Obama's Sunday afternoon interview with Fox News' Bill O'Reilly. ...

Small Business <b>News</b>: Digital Privacy and Customer Care

Small business is all about customer care. So how to you feel about new proposed legislation that is designed to prevent online clients from tracking customer.


bench craft company bench craft company
bench craft company

TAP Profit Funnel - Make Money On Demand with Unorthodox Internet Techniques by thenyouwin


bench craft company
bench craft company

New York Yankees <b>News</b>: The Captain - Pinstripe Alley

New York Yankees news from around the internet on 2/9/2011, including Rob Neyer on Derek Jeter's attempt to bounce back from a disappointing 2010 season.

Fox <b>News</b> focus group in Iowa: President Obama is Muslim | The <b>...</b>

On Sean Hannity's program Monday night, pollster Frank Luntz hosted a focus group of Iowa Republican caucus-goers, gauging their reaction of President Barack Obama's Sunday afternoon interview with Fox News' Bill O'Reilly. ...

Small Business <b>News</b>: Digital Privacy and Customer Care

Small business is all about customer care. So how to you feel about new proposed legislation that is designed to prevent online clients from tracking customer.


bench craft company

If you are reading this, you are probably familiar on some level with article marketing. You may have even begun to do some article marketing research. But for those who may not know, let's take a quick look at this simple, effective way to earn an income online, then I will give you a simple, A - B - C, step-by-step plan to making money within 7 to 10 days.

There are several ways to make money by writing articles online, but the most common are ...

1 - Affiliate Marketing
There are vendors who will pay you a percentage of their profits to direct customers to their product. This saves them time and money, and multiplies their efforts many times, thus allowing them to reach a massive audience without a financial outlay. They do not pay you until you get a customer to buy from them. There are affiliate marketers who write articles, then submit those articles to article submission sites, blogs and websites. The articles contain a resource box or bio box that contains a link to the vendor's sales page. If a purchase is made, the article writer gets a percentage of the sale, anywhere from 4% from vendors like Amazon, up to a whopping 75% from vendors on sites like Clickbank.

2 - Upfront Payment
This is a great way for article writers to generate instant income. A writer can write articles on popular niches (topics) like "Losing Weight" or "Making Money Online", and then sell those to marketers who need content for websites, blogs and article submission accounts. Many article submission sites also pay upfront for quality content. Payment ranges anywhere from $2 to $30 per article, depending on a wide range of variables.

3 - Performance Payment
A relatively new way of making money from articles is the performance payment. An article is written, and then submitted to article submission sites who offer a specific amount of money per thousand page views. This may sound like pennies, but can actually add up to a nice monthly payment when one hundred or more high quality articles are out there, using keywords with a lot of searches.

As you can see, these three methods all have one thing in common. You have to write articles! When I started out, one article seemed like a lot. Then I did some article marketing research, and discovered that most articles on the internet were between 300 and 500 words. That is because the internet is not like paper article advertising. People want quick, relevant information on the net. This means it is entirely possible to have 100 articles out there earning you money in only a month or two. (I still type with two fingers, and crank out between 5 and 20 articles every day.)

There are literally dozens of article submission sites out there that operate differently. Some offer one form of payment or another, and they are all different. I have found a site that allows you to earn money all three ways at once. Associated Content, the site you are reading this article on, allows you to submit articles for upfront payment and performance payments, while containing a link to a relevant site. In this way, you hit the trifecta! Let me lay out the steps you need to take today to make money within 10 days.

A - Open an account with AssociatedContent.com. This takes all of 5 minutes. It is easy and quick, and you are under no obligation of any kind.
B - Read their Terms of Service. Basically, you want to submit ORIGINAL content that has not been submitted anywhere else, but you need to read the T.O.S. and be familiar with it.
C - Go to clickbank.com and register. They are the largest supplier of digital products in the world, and this is where vendors go to list their e-books for affiliates like you to sell.
D - In article marketing research is everything. Do some keyword research and find terms that are getting searched for 100 or more times a day. There are a lot of other excellent keyword search tools out there, but Google's keyword tool is Free, easy to use, and has all sorts of parameters. Go to Google and type in Keyword Tool to access it. When you type in a keyword, Google will return a listing of related words, and display how many times a month they are searched.
E - Take that keyword back to clickbank and search "the Marketplace". When you find a vendor selling that type of product, click "promote this product", and you will be given the html code you need to add a link to your article. (Many of these vendors have done a lot of article marketing research, and will provide you help to sell their products!)
F - Write a 350 - 500 word article on the keyword phrase you researched, making sure to credit any sources you may have used, and adding your affiliate link at the end.
G - Submit the article to AssociatedContent.com. There are several different submission guidelines, so choose the correct one that allows for upfront payments, and performance payments, and calls for original content.
H - Write a second article, then a third, etc.

That's it! Associated Content generally takes a week to 10 days to review an article. If they turn you down for upfront payment, don't fret. You can still submit for performance payments, and your affiliate link will always be there. And they will tll you exactly what you need to do in the future to be accepted.

This is a bare-bones method, but can be refined, and made to fit your personal style. There is a great community of accomplished writers on Associated Content who are very giving, and will answer any questions you may have.

If you improve your knowledge of keyword research, keyword density, article marketing research, article title creation, and affiliate marketing, you will find yourself receiving more money upfront, AND getting more page views.

If you would like the same article marketing program I use every day to make money online (a $97 value available FREE to only the next 35 people) , go to WWW.FREEARTICLEMARKETING.INFO for an instant FREE download.






















































Tuesday, February 8, 2011

Free rental agreement forms viagra


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

Yahoo Prepping Personalized Mobile <b>News</b> Platform

Yahoo is reportedly preparing to launch a new publishing platform next week which will deliver personalized news content to mobile devices. The content will come from users' social ...


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

Yahoo Prepping Personalized Mobile <b>News</b> Platform

Yahoo is reportedly preparing to launch a new publishing platform next week which will deliver personalized news content to mobile devices. The content will come from users' social ...


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

Yahoo Prepping Personalized Mobile <b>News</b> Platform

Yahoo is reportedly preparing to launch a new publishing platform next week which will deliver personalized news content to mobile devices. The content will come from users' social ...


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

Yahoo Prepping Personalized Mobile <b>News</b> Platform

Yahoo is reportedly preparing to launch a new publishing platform next week which will deliver personalized news content to mobile devices. The content will come from users' social ...


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

Yahoo Prepping Personalized Mobile <b>News</b> Platform

Yahoo is reportedly preparing to launch a new publishing platform next week which will deliver personalized news content to mobile devices. The content will come from users' social ...


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

Yahoo Prepping Personalized Mobile <b>News</b> Platform

Yahoo is reportedly preparing to launch a new publishing platform next week which will deliver personalized news content to mobile devices. The content will come from users' social ...


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

Yahoo Prepping Personalized Mobile <b>News</b> Platform

Yahoo is reportedly preparing to launch a new publishing platform next week which will deliver personalized news content to mobile devices. The content will come from users' social ...


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

Yahoo Prepping Personalized Mobile <b>News</b> Platform

Yahoo is reportedly preparing to launch a new publishing platform next week which will deliver personalized news content to mobile devices. The content will come from users' social ...


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

Yahoo Prepping Personalized Mobile <b>News</b> Platform

Yahoo is reportedly preparing to launch a new publishing platform next week which will deliver personalized news content to mobile devices. The content will come from users' social ...


surface encounters

AOL-HuffPost: All The <b>News</b> Fit To Merge

As new media gains traction, more mergers will result.

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”

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Sunday, February 6, 2011

Making Money Internet


Editor’s note: Guest author Chris Yeh is an independent angel investor and VP of Marketing for PBworks, one of his investments. He has been involved with Internet startups since 1995. His Twitter handle is @chrisyeh.


Update: This post originally referred to DST as the investor in Start Fund when it actually is Yuri Milner personally investing, along with Ron Conway’s fund SV Angel.


Update II: This has been corrected below.


The big news this morning is Yuri Milner’s announcement that he and Ron Conway will be investing $150,000 in *every* Y Combinator startup on a no-discount, no-cap convertible loan.


Many people have already weighed in with instant reactions—”It’s a bubble!” “It’s the greatest thing to happen to the US economy!” As usual, these off-the-cuff reactions focus on a single part of the story, rather than looking at the big picture.


Let’s walk through the news, step-by-step, and see what it really means. Ultimately, my take is that it’s good for Y Combinator and Milner, but bad for the rest of Silicon Valley.


1) “Yuri is a fool who believes he can sell to a greater fool.”


Many people mocked DST when it began investing in companies like Facebook at “outlandish” valuations. DST invested in Facebook at a $10 billion valuation; with the valuation now above $50 billion, I’d say Yuri is having the last laugh (for now).


If Milner is investing in YC companies on these terms, it’s because Milner believes it can make money on these terms (more on this later).


2) “I can’t believe all the money going into YC’s dipshit companies.”


Once upon a time, Y Combinator’s companies were features masquerading as companies. But anyone who still thinks that isn’t paying attention. The quality of YC companies has risen considerably; the companies graduating from YC these days are much more polished and accomplished. And with monster successes like Dropbox and AirBnB (along with Heroku’s exit), YC’s company quality is looking better and better.


3) “Finally, someone who’s willing to take risks, unlike today’s pantywaist angels and VCs!”


Now we’re getting to something more substantive. There seems to be a feeling among entrepreneurs that investors are no longer willing to take risks, and that no one is willing to invest in ideas any more. My response to that is simple—if startups are really so low-risk, why is it that only a tiny fraction of the companies that do get funded (which are presumably “no-brainer” investments for all the cautious VCs) actually return any money to investors?


Of course I try to invest in companies that I expect to be “sure things,” but I also know that history predicts that at least 60% of my investments are going to be complete financial failures. The reason Milner is willing to take on such risk is simple—in addition to the actual investment, it’s also buying option value.


Option value is what makes the VC system work—by investing in stages, investors are able to abandon companies that don’t look likely to succeed. This is why startups are so much more effective than big companies at innovation—a big company’s internal politics make it difficult to try lots of things that will probably fail. Milner has additional option value available to them that traditional angels do not because of its ability to invest at later stages. By investing in the seed round, Yuri – and DST – gets the inside track on any future financings.


Let’s say that I was lucky enough to invest in Facebook’s seed round (I wasn’t). As the company raised further rounds of funding at $100 million and $10 billion valuations, I would have to come up with increasingly large checks to maintain my ownership position. Buying 0.1% of the company is pretty easy at a $5 million valuation (that’s just $5,000). It gets harder at $100 million ($100,000) and $10 billion ($10,000,000).


For Milner, however, investing a few million in YC companies is well worth it if it gives him the inside track to do a $100 million expansion round in the future. Moreover, is Milner really making it easier for entrepreneurs to raise money? I was not under the impression that YC grads were having difficulties raising money. It’s not like Milner is giving $150K to anyone who asks—the investment is reserved for companies which pass YC’s rigorous screening process.


4) Okay, Mr. Smarty-Pants, why is this bad for Silicon Valley then?


In the TechCrunch comments, Ted Rheingold of Dogster fame says simply, “This is not going to be healthy for the ecosystem.” I think he’s right, but the reasons he’s right are subtle. Allow me to explain.


a) Independent angel investors need to be able to invest at reasonable valuations.


As I explained in (3) above, folks like me need to be able to invest at reasonable valuations. That means either priced rounds or convertibles with valuation caps, and seed round valuations of $1-3 million. We don’t have the money to stay in the game with the VCs and DSTs of the world, so if seed funding shifted to a model of no-cap convertibles, we would be priced out of the ecosystem.


In today’s environment, many companies skip straight from a seed round to $20 million+ valuations, and angels simply won’t get rewarded for the extra risk they assume without priced rounds or caps.


b) The Milner/YC partnership could end up upsetting this delicate balance


As I’ve argued in the past, angel investing is a fragmented game. No one has enough power to collude on valuations. However, someone who is influential enough can influence what is and isn’t considered “standard.”


Once upon a time, there was no such thing as a convertible note with a cap. There were convertible notes, and there were priced rounds, and nothing in between. Then a few years ago, a number of prominent players in the ecosystem (YC included) began pushing the concept of a capped convertible. Today, even though there are plenty of angels who despise any kind of convertible note, capped or not, the capped convertible is pretty much the standard seed financing instrument.


Now imagine the impact of YC, the most influential incubator, standardizing on uncapped, no-discount convertibles. It’s not difficult to envision a scenario in which the entire industry moves in this direction. The problem is that this shift eliminates the incentive for independent angels to participate in the ecosystem.


Angels play an important part in the ecosystem because we are willing to take on more risk than the VCs. Some of that is non-economic behavior, but some of that is also due to the fact that we get compensated for that risk-taking with much lower valuations. Eliminating that compensation will surely reduce the number of independent angel investments.


The irony is that the Milner/YC deal didn’t have to cause problems for independent angel investors. If Milner committed to providing $150K to every YC company, at whatever terms were determined by the lead investor in the syndicate, he wouldn’t be pricing the angels out of the ecosystem.


c) Removing independent angel investors from the ecosystem is a bad idea


Naturally, angels like me will be upset about getting shut out of the ecosystem, but why is that bad for Silicon Valley? After all, between YC, TechStars, the Founders Institute, and all the other incubators and quasi-incubators, who needs us? Let the incubators pick the winners, and let the DSTs fund them.


The problem is that the chaotic, fragmented, Darwinian nature of Silicon Valley is an integral part of what makes it great. We need those random mutations to generate innovation, especially breakthrough innovation.


If we concentrate the decision-making on who does and doesn’t get funding in the hands of a small number of institutions, we hurt Silicon Valley as a whole, no matter how smart those institutions are.


I tell many people that Paul Graham is a genius. He saw the opportunity to start YC, and he’s done the Valley a huge favor by broadening the pool of company founders. But I don’t want Paul to be one of a small group of people who decides which companies get funding—not because he isn’t smart (he is) or a great guy (he is). When it comes to innovation, central decision-making is bad, no matter how good the decision-makers are.


For all our flaws, independent angels serve the important role of enabling the “genetic diversity” of the startup population. That diversity is at the heart of Silicon Valley’s success, and that’s something we don’t want to lose.






You're probably reading this on junk. And I'm not talking about newsprint - industry woes aside, that's high-quality stuff. But if you're on a computer or an iPad, and you're not plugged into an Internet jack in the wall? Junk, then.



But it's not your MacBook or your tablet that's so crummy. It's the spectrum it's using.



Spectrum, in the words of FCC Chairman Julius Genachowski, is the economy's "invisible infrastructure." It's the interstate system for information that travels wirelessly. It's how you get radio in your car, service on your cellphone and satellite to your television. It's also how you get WiFi.



But not all spectrum is created equal. "Beachfront spectrum" is like a well-paved road. Lots of information can travel long distances on it without losing much data. But not all spectrum is so valuable.



In 1985, there was a slice of spectrum that was too crummy for anyone to want. It was so weak that the radiation that microwaves emit could mess with it. So the government released it to the public. As long as whatever you were doing didn't interfere with what anyone else was doing, you could build on that spectrum. That's how we got garage-door openers and cordless phones. Because the information didn't have to travel far, the junk spectrum was good enough. Later on, that same section of junk spectrum became the home for WiFi - a crucial, multibillion-dollar industry. A platform for massive technological innovation. A huge increase in quality of life.



There's a lesson in that: Spectrum is really, really important. And not always in ways that we can predict in advance. Making sure that spectrum is used well is no less important than making sure our highways are used well: If the Beltway were reserved for horses, Washington would not be a very good place to do business.



But our spectrum is not being used well. It's the classic innovator's quandary: We made good decisions many years ago, but those good decisions created powerful incumbents, and in order to make good decisions now, we must somehow unseat the incumbents.

Today, much of the best spectrum is allocated to broadcast television. Decades ago, when 90 percent of Americans received their programming this way, that made sense. Today, when fewer than 10 percent of Americans do, it doesn't.



Meanwhile, mobile broadband is quite clearly the platform of the future - or at least the near future. But we don't have nearly enough spectrum allocated for its use. Unless that changes, the technology will be unable to progress, as more advanced uses will require more bandwidth, or it will have to be rationed, perhaps through extremely high prices that make sure most people can't use it.



The FCC could just yank the spectrum from the channels and hand it to the mobile industry. But it won't. It fears lawsuits and angry calls from lawmakers. And temperamentally, Genachowski himself is a consensus-builder rather than a steamroller.



Instead, the hope is that current owners of spectrum will give it up voluntarily. In exchange, they'd get big sacks of money. If a slice of spectrum is worth billions of dollars to Verizon but only a couple of million to a few aging TV stations - TV stations that have other ways to reach most of those customers - then there should be enough money in this transaction to leave everyone happy.



At least, that's some people's hope. Some advocates want that spectrum - or at least a substantial portion of it - left unlicensed. Rather than using telecom corporations such as Verizon to buy off the current owners of the spectrum, they'd like to see the federal government take some of that spectrum back and preserve it as a public resource for the sort of innovation we can't yet imagine and that the big corporations aren't likely to pioneer - the same as happened with WiFi. But as of yet, that's not the FCC's vision for this. Officials are more worried about the mobile broadband market. They argue (accurately) that they've already made more beachfront spectrum available for unlicensed uses. And although they don't say this clearly, auctioning spectrum to large corporations gives them the money to pay off the current owners. But even so, they can't do that.



"Imagine someone was given property on Fifth Avenue 50 years ago, but they don't use it and can't sell it," says Tim Wu, a law professor at Harvard and author of "The Master Switch." That's the situation that's arisen in the spectrum universe. It's not legal for the FCC to run auctions and hand over some of the proceeds to the old owners. That means the people sitting on the spectrum have little incentive to give it up. For that to change, the FCC needs Congress to pass a law empowering it to compensate current holders of spectrum with proceeds from the sale.



One way - the slightly demagogic way - to underscore the urgency here is to invoke China: Do you think it's letting its information infrastructure stagnate because it's a bureaucratic hassle to get the permits shifted? I rather doubt it.



Of course, we don't want the Chinese system. Democracy is worth some red tape. But if we're going to keep a good political system from becoming an economic handicap, there are going to be a lot of decisions like this one that need to be made. Decisions where we know what we need to do to move the economy forward, but where it's easier to do nothing because there are powerful interests attached to old habits. The problem with having a really good 20th century, as America did, is that you've built up a lot of infrastructure and made a lot of decisions that benefit the industries and innovators of the 20th century. But now we're in the 21st century, and junk won't cut it anymore.



benchcraft company scam

Fashion <b>News</b> - Week in Review: Kate Moss Gets Engaged, Gisele <b>...</b>

Here's all the fashion news that's fit to print! Enjoy!

Repatriation of ailing Filipino woman sought - Arab <b>News</b>

Arab News contacted on Saturday the embassy official concerned with the case but he did not answer the call. “We specifically requested that aside from providing her medical care, the embassy should also arrange her immediate ...

Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report

Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.


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Editor’s note: Guest author Chris Yeh is an independent angel investor and VP of Marketing for PBworks, one of his investments. He has been involved with Internet startups since 1995. His Twitter handle is @chrisyeh.


Update: This post originally referred to DST as the investor in Start Fund when it actually is Yuri Milner personally investing, along with Ron Conway’s fund SV Angel.


Update II: This has been corrected below.


The big news this morning is Yuri Milner’s announcement that he and Ron Conway will be investing $150,000 in *every* Y Combinator startup on a no-discount, no-cap convertible loan.


Many people have already weighed in with instant reactions—”It’s a bubble!” “It’s the greatest thing to happen to the US economy!” As usual, these off-the-cuff reactions focus on a single part of the story, rather than looking at the big picture.


Let’s walk through the news, step-by-step, and see what it really means. Ultimately, my take is that it’s good for Y Combinator and Milner, but bad for the rest of Silicon Valley.


1) “Yuri is a fool who believes he can sell to a greater fool.”


Many people mocked DST when it began investing in companies like Facebook at “outlandish” valuations. DST invested in Facebook at a $10 billion valuation; with the valuation now above $50 billion, I’d say Yuri is having the last laugh (for now).


If Milner is investing in YC companies on these terms, it’s because Milner believes it can make money on these terms (more on this later).


2) “I can’t believe all the money going into YC’s dipshit companies.”


Once upon a time, Y Combinator’s companies were features masquerading as companies. But anyone who still thinks that isn’t paying attention. The quality of YC companies has risen considerably; the companies graduating from YC these days are much more polished and accomplished. And with monster successes like Dropbox and AirBnB (along with Heroku’s exit), YC’s company quality is looking better and better.


3) “Finally, someone who’s willing to take risks, unlike today’s pantywaist angels and VCs!”


Now we’re getting to something more substantive. There seems to be a feeling among entrepreneurs that investors are no longer willing to take risks, and that no one is willing to invest in ideas any more. My response to that is simple—if startups are really so low-risk, why is it that only a tiny fraction of the companies that do get funded (which are presumably “no-brainer” investments for all the cautious VCs) actually return any money to investors?


Of course I try to invest in companies that I expect to be “sure things,” but I also know that history predicts that at least 60% of my investments are going to be complete financial failures. The reason Milner is willing to take on such risk is simple—in addition to the actual investment, it’s also buying option value.


Option value is what makes the VC system work—by investing in stages, investors are able to abandon companies that don’t look likely to succeed. This is why startups are so much more effective than big companies at innovation—a big company’s internal politics make it difficult to try lots of things that will probably fail. Milner has additional option value available to them that traditional angels do not because of its ability to invest at later stages. By investing in the seed round, Yuri – and DST – gets the inside track on any future financings.


Let’s say that I was lucky enough to invest in Facebook’s seed round (I wasn’t). As the company raised further rounds of funding at $100 million and $10 billion valuations, I would have to come up with increasingly large checks to maintain my ownership position. Buying 0.1% of the company is pretty easy at a $5 million valuation (that’s just $5,000). It gets harder at $100 million ($100,000) and $10 billion ($10,000,000).


For Milner, however, investing a few million in YC companies is well worth it if it gives him the inside track to do a $100 million expansion round in the future. Moreover, is Milner really making it easier for entrepreneurs to raise money? I was not under the impression that YC grads were having difficulties raising money. It’s not like Milner is giving $150K to anyone who asks—the investment is reserved for companies which pass YC’s rigorous screening process.


4) Okay, Mr. Smarty-Pants, why is this bad for Silicon Valley then?


In the TechCrunch comments, Ted Rheingold of Dogster fame says simply, “This is not going to be healthy for the ecosystem.” I think he’s right, but the reasons he’s right are subtle. Allow me to explain.


a) Independent angel investors need to be able to invest at reasonable valuations.


As I explained in (3) above, folks like me need to be able to invest at reasonable valuations. That means either priced rounds or convertibles with valuation caps, and seed round valuations of $1-3 million. We don’t have the money to stay in the game with the VCs and DSTs of the world, so if seed funding shifted to a model of no-cap convertibles, we would be priced out of the ecosystem.


In today’s environment, many companies skip straight from a seed round to $20 million+ valuations, and angels simply won’t get rewarded for the extra risk they assume without priced rounds or caps.


b) The Milner/YC partnership could end up upsetting this delicate balance


As I’ve argued in the past, angel investing is a fragmented game. No one has enough power to collude on valuations. However, someone who is influential enough can influence what is and isn’t considered “standard.”


Once upon a time, there was no such thing as a convertible note with a cap. There were convertible notes, and there were priced rounds, and nothing in between. Then a few years ago, a number of prominent players in the ecosystem (YC included) began pushing the concept of a capped convertible. Today, even though there are plenty of angels who despise any kind of convertible note, capped or not, the capped convertible is pretty much the standard seed financing instrument.


Now imagine the impact of YC, the most influential incubator, standardizing on uncapped, no-discount convertibles. It’s not difficult to envision a scenario in which the entire industry moves in this direction. The problem is that this shift eliminates the incentive for independent angels to participate in the ecosystem.


Angels play an important part in the ecosystem because we are willing to take on more risk than the VCs. Some of that is non-economic behavior, but some of that is also due to the fact that we get compensated for that risk-taking with much lower valuations. Eliminating that compensation will surely reduce the number of independent angel investments.


The irony is that the Milner/YC deal didn’t have to cause problems for independent angel investors. If Milner committed to providing $150K to every YC company, at whatever terms were determined by the lead investor in the syndicate, he wouldn’t be pricing the angels out of the ecosystem.


c) Removing independent angel investors from the ecosystem is a bad idea


Naturally, angels like me will be upset about getting shut out of the ecosystem, but why is that bad for Silicon Valley? After all, between YC, TechStars, the Founders Institute, and all the other incubators and quasi-incubators, who needs us? Let the incubators pick the winners, and let the DSTs fund them.


The problem is that the chaotic, fragmented, Darwinian nature of Silicon Valley is an integral part of what makes it great. We need those random mutations to generate innovation, especially breakthrough innovation.


If we concentrate the decision-making on who does and doesn’t get funding in the hands of a small number of institutions, we hurt Silicon Valley as a whole, no matter how smart those institutions are.


I tell many people that Paul Graham is a genius. He saw the opportunity to start YC, and he’s done the Valley a huge favor by broadening the pool of company founders. But I don’t want Paul to be one of a small group of people who decides which companies get funding—not because he isn’t smart (he is) or a great guy (he is). When it comes to innovation, central decision-making is bad, no matter how good the decision-makers are.


For all our flaws, independent angels serve the important role of enabling the “genetic diversity” of the startup population. That diversity is at the heart of Silicon Valley’s success, and that’s something we don’t want to lose.






You're probably reading this on junk. And I'm not talking about newsprint - industry woes aside, that's high-quality stuff. But if you're on a computer or an iPad, and you're not plugged into an Internet jack in the wall? Junk, then.



But it's not your MacBook or your tablet that's so crummy. It's the spectrum it's using.



Spectrum, in the words of FCC Chairman Julius Genachowski, is the economy's "invisible infrastructure." It's the interstate system for information that travels wirelessly. It's how you get radio in your car, service on your cellphone and satellite to your television. It's also how you get WiFi.



But not all spectrum is created equal. "Beachfront spectrum" is like a well-paved road. Lots of information can travel long distances on it without losing much data. But not all spectrum is so valuable.



In 1985, there was a slice of spectrum that was too crummy for anyone to want. It was so weak that the radiation that microwaves emit could mess with it. So the government released it to the public. As long as whatever you were doing didn't interfere with what anyone else was doing, you could build on that spectrum. That's how we got garage-door openers and cordless phones. Because the information didn't have to travel far, the junk spectrum was good enough. Later on, that same section of junk spectrum became the home for WiFi - a crucial, multibillion-dollar industry. A platform for massive technological innovation. A huge increase in quality of life.



There's a lesson in that: Spectrum is really, really important. And not always in ways that we can predict in advance. Making sure that spectrum is used well is no less important than making sure our highways are used well: If the Beltway were reserved for horses, Washington would not be a very good place to do business.



But our spectrum is not being used well. It's the classic innovator's quandary: We made good decisions many years ago, but those good decisions created powerful incumbents, and in order to make good decisions now, we must somehow unseat the incumbents.

Today, much of the best spectrum is allocated to broadcast television. Decades ago, when 90 percent of Americans received their programming this way, that made sense. Today, when fewer than 10 percent of Americans do, it doesn't.



Meanwhile, mobile broadband is quite clearly the platform of the future - or at least the near future. But we don't have nearly enough spectrum allocated for its use. Unless that changes, the technology will be unable to progress, as more advanced uses will require more bandwidth, or it will have to be rationed, perhaps through extremely high prices that make sure most people can't use it.



The FCC could just yank the spectrum from the channels and hand it to the mobile industry. But it won't. It fears lawsuits and angry calls from lawmakers. And temperamentally, Genachowski himself is a consensus-builder rather than a steamroller.



Instead, the hope is that current owners of spectrum will give it up voluntarily. In exchange, they'd get big sacks of money. If a slice of spectrum is worth billions of dollars to Verizon but only a couple of million to a few aging TV stations - TV stations that have other ways to reach most of those customers - then there should be enough money in this transaction to leave everyone happy.



At least, that's some people's hope. Some advocates want that spectrum - or at least a substantial portion of it - left unlicensed. Rather than using telecom corporations such as Verizon to buy off the current owners of the spectrum, they'd like to see the federal government take some of that spectrum back and preserve it as a public resource for the sort of innovation we can't yet imagine and that the big corporations aren't likely to pioneer - the same as happened with WiFi. But as of yet, that's not the FCC's vision for this. Officials are more worried about the mobile broadband market. They argue (accurately) that they've already made more beachfront spectrum available for unlicensed uses. And although they don't say this clearly, auctioning spectrum to large corporations gives them the money to pay off the current owners. But even so, they can't do that.



"Imagine someone was given property on Fifth Avenue 50 years ago, but they don't use it and can't sell it," says Tim Wu, a law professor at Harvard and author of "The Master Switch." That's the situation that's arisen in the spectrum universe. It's not legal for the FCC to run auctions and hand over some of the proceeds to the old owners. That means the people sitting on the spectrum have little incentive to give it up. For that to change, the FCC needs Congress to pass a law empowering it to compensate current holders of spectrum with proceeds from the sale.



One way - the slightly demagogic way - to underscore the urgency here is to invoke China: Do you think it's letting its information infrastructure stagnate because it's a bureaucratic hassle to get the permits shifted? I rather doubt it.



Of course, we don't want the Chinese system. Democracy is worth some red tape. But if we're going to keep a good political system from becoming an economic handicap, there are going to be a lot of decisions like this one that need to be made. Decisions where we know what we need to do to move the economy forward, but where it's easier to do nothing because there are powerful interests attached to old habits. The problem with having a really good 20th century, as America did, is that you've built up a lot of infrastructure and made a lot of decisions that benefit the industries and innovators of the 20th century. But now we're in the 21st century, and junk won't cut it anymore.



benchcraft company scam

Fashion <b>News</b> - Week in Review: Kate Moss Gets Engaged, Gisele <b>...</b>

Here's all the fashion news that's fit to print! Enjoy!

Repatriation of ailing Filipino woman sought - Arab <b>News</b>

Arab News contacted on Saturday the embassy official concerned with the case but he did not answer the call. “We specifically requested that aside from providing her medical care, the embassy should also arrange her immediate ...

Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report

Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.


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make money selling ebooks online and internet quick cash by contactekobernie


benchcraft company scam

Fashion <b>News</b> - Week in Review: Kate Moss Gets Engaged, Gisele <b>...</b>

Here's all the fashion news that's fit to print! Enjoy!

Repatriation of ailing Filipino woman sought - Arab <b>News</b>

Arab News contacted on Saturday the embassy official concerned with the case but he did not answer the call. “We specifically requested that aside from providing her medical care, the embassy should also arrange her immediate ...

Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report

Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.


bench craft company reviews

Editor’s note: Guest author Chris Yeh is an independent angel investor and VP of Marketing for PBworks, one of his investments. He has been involved with Internet startups since 1995. His Twitter handle is @chrisyeh.


Update: This post originally referred to DST as the investor in Start Fund when it actually is Yuri Milner personally investing, along with Ron Conway’s fund SV Angel.


Update II: This has been corrected below.


The big news this morning is Yuri Milner’s announcement that he and Ron Conway will be investing $150,000 in *every* Y Combinator startup on a no-discount, no-cap convertible loan.


Many people have already weighed in with instant reactions—”It’s a bubble!” “It’s the greatest thing to happen to the US economy!” As usual, these off-the-cuff reactions focus on a single part of the story, rather than looking at the big picture.


Let’s walk through the news, step-by-step, and see what it really means. Ultimately, my take is that it’s good for Y Combinator and Milner, but bad for the rest of Silicon Valley.


1) “Yuri is a fool who believes he can sell to a greater fool.”


Many people mocked DST when it began investing in companies like Facebook at “outlandish” valuations. DST invested in Facebook at a $10 billion valuation; with the valuation now above $50 billion, I’d say Yuri is having the last laugh (for now).


If Milner is investing in YC companies on these terms, it’s because Milner believes it can make money on these terms (more on this later).


2) “I can’t believe all the money going into YC’s dipshit companies.”


Once upon a time, Y Combinator’s companies were features masquerading as companies. But anyone who still thinks that isn’t paying attention. The quality of YC companies has risen considerably; the companies graduating from YC these days are much more polished and accomplished. And with monster successes like Dropbox and AirBnB (along with Heroku’s exit), YC’s company quality is looking better and better.


3) “Finally, someone who’s willing to take risks, unlike today’s pantywaist angels and VCs!”


Now we’re getting to something more substantive. There seems to be a feeling among entrepreneurs that investors are no longer willing to take risks, and that no one is willing to invest in ideas any more. My response to that is simple—if startups are really so low-risk, why is it that only a tiny fraction of the companies that do get funded (which are presumably “no-brainer” investments for all the cautious VCs) actually return any money to investors?


Of course I try to invest in companies that I expect to be “sure things,” but I also know that history predicts that at least 60% of my investments are going to be complete financial failures. The reason Milner is willing to take on such risk is simple—in addition to the actual investment, it’s also buying option value.


Option value is what makes the VC system work—by investing in stages, investors are able to abandon companies that don’t look likely to succeed. This is why startups are so much more effective than big companies at innovation—a big company’s internal politics make it difficult to try lots of things that will probably fail. Milner has additional option value available to them that traditional angels do not because of its ability to invest at later stages. By investing in the seed round, Yuri – and DST – gets the inside track on any future financings.


Let’s say that I was lucky enough to invest in Facebook’s seed round (I wasn’t). As the company raised further rounds of funding at $100 million and $10 billion valuations, I would have to come up with increasingly large checks to maintain my ownership position. Buying 0.1% of the company is pretty easy at a $5 million valuation (that’s just $5,000). It gets harder at $100 million ($100,000) and $10 billion ($10,000,000).


For Milner, however, investing a few million in YC companies is well worth it if it gives him the inside track to do a $100 million expansion round in the future. Moreover, is Milner really making it easier for entrepreneurs to raise money? I was not under the impression that YC grads were having difficulties raising money. It’s not like Milner is giving $150K to anyone who asks—the investment is reserved for companies which pass YC’s rigorous screening process.


4) Okay, Mr. Smarty-Pants, why is this bad for Silicon Valley then?


In the TechCrunch comments, Ted Rheingold of Dogster fame says simply, “This is not going to be healthy for the ecosystem.” I think he’s right, but the reasons he’s right are subtle. Allow me to explain.


a) Independent angel investors need to be able to invest at reasonable valuations.


As I explained in (3) above, folks like me need to be able to invest at reasonable valuations. That means either priced rounds or convertibles with valuation caps, and seed round valuations of $1-3 million. We don’t have the money to stay in the game with the VCs and DSTs of the world, so if seed funding shifted to a model of no-cap convertibles, we would be priced out of the ecosystem.


In today’s environment, many companies skip straight from a seed round to $20 million+ valuations, and angels simply won’t get rewarded for the extra risk they assume without priced rounds or caps.


b) The Milner/YC partnership could end up upsetting this delicate balance


As I’ve argued in the past, angel investing is a fragmented game. No one has enough power to collude on valuations. However, someone who is influential enough can influence what is and isn’t considered “standard.”


Once upon a time, there was no such thing as a convertible note with a cap. There were convertible notes, and there were priced rounds, and nothing in between. Then a few years ago, a number of prominent players in the ecosystem (YC included) began pushing the concept of a capped convertible. Today, even though there are plenty of angels who despise any kind of convertible note, capped or not, the capped convertible is pretty much the standard seed financing instrument.


Now imagine the impact of YC, the most influential incubator, standardizing on uncapped, no-discount convertibles. It’s not difficult to envision a scenario in which the entire industry moves in this direction. The problem is that this shift eliminates the incentive for independent angels to participate in the ecosystem.


Angels play an important part in the ecosystem because we are willing to take on more risk than the VCs. Some of that is non-economic behavior, but some of that is also due to the fact that we get compensated for that risk-taking with much lower valuations. Eliminating that compensation will surely reduce the number of independent angel investments.


The irony is that the Milner/YC deal didn’t have to cause problems for independent angel investors. If Milner committed to providing $150K to every YC company, at whatever terms were determined by the lead investor in the syndicate, he wouldn’t be pricing the angels out of the ecosystem.


c) Removing independent angel investors from the ecosystem is a bad idea


Naturally, angels like me will be upset about getting shut out of the ecosystem, but why is that bad for Silicon Valley? After all, between YC, TechStars, the Founders Institute, and all the other incubators and quasi-incubators, who needs us? Let the incubators pick the winners, and let the DSTs fund them.


The problem is that the chaotic, fragmented, Darwinian nature of Silicon Valley is an integral part of what makes it great. We need those random mutations to generate innovation, especially breakthrough innovation.


If we concentrate the decision-making on who does and doesn’t get funding in the hands of a small number of institutions, we hurt Silicon Valley as a whole, no matter how smart those institutions are.


I tell many people that Paul Graham is a genius. He saw the opportunity to start YC, and he’s done the Valley a huge favor by broadening the pool of company founders. But I don’t want Paul to be one of a small group of people who decides which companies get funding—not because he isn’t smart (he is) or a great guy (he is). When it comes to innovation, central decision-making is bad, no matter how good the decision-makers are.


For all our flaws, independent angels serve the important role of enabling the “genetic diversity” of the startup population. That diversity is at the heart of Silicon Valley’s success, and that’s something we don’t want to lose.






You're probably reading this on junk. And I'm not talking about newsprint - industry woes aside, that's high-quality stuff. But if you're on a computer or an iPad, and you're not plugged into an Internet jack in the wall? Junk, then.



But it's not your MacBook or your tablet that's so crummy. It's the spectrum it's using.



Spectrum, in the words of FCC Chairman Julius Genachowski, is the economy's "invisible infrastructure." It's the interstate system for information that travels wirelessly. It's how you get radio in your car, service on your cellphone and satellite to your television. It's also how you get WiFi.



But not all spectrum is created equal. "Beachfront spectrum" is like a well-paved road. Lots of information can travel long distances on it without losing much data. But not all spectrum is so valuable.



In 1985, there was a slice of spectrum that was too crummy for anyone to want. It was so weak that the radiation that microwaves emit could mess with it. So the government released it to the public. As long as whatever you were doing didn't interfere with what anyone else was doing, you could build on that spectrum. That's how we got garage-door openers and cordless phones. Because the information didn't have to travel far, the junk spectrum was good enough. Later on, that same section of junk spectrum became the home for WiFi - a crucial, multibillion-dollar industry. A platform for massive technological innovation. A huge increase in quality of life.



There's a lesson in that: Spectrum is really, really important. And not always in ways that we can predict in advance. Making sure that spectrum is used well is no less important than making sure our highways are used well: If the Beltway were reserved for horses, Washington would not be a very good place to do business.



But our spectrum is not being used well. It's the classic innovator's quandary: We made good decisions many years ago, but those good decisions created powerful incumbents, and in order to make good decisions now, we must somehow unseat the incumbents.

Today, much of the best spectrum is allocated to broadcast television. Decades ago, when 90 percent of Americans received their programming this way, that made sense. Today, when fewer than 10 percent of Americans do, it doesn't.



Meanwhile, mobile broadband is quite clearly the platform of the future - or at least the near future. But we don't have nearly enough spectrum allocated for its use. Unless that changes, the technology will be unable to progress, as more advanced uses will require more bandwidth, or it will have to be rationed, perhaps through extremely high prices that make sure most people can't use it.



The FCC could just yank the spectrum from the channels and hand it to the mobile industry. But it won't. It fears lawsuits and angry calls from lawmakers. And temperamentally, Genachowski himself is a consensus-builder rather than a steamroller.



Instead, the hope is that current owners of spectrum will give it up voluntarily. In exchange, they'd get big sacks of money. If a slice of spectrum is worth billions of dollars to Verizon but only a couple of million to a few aging TV stations - TV stations that have other ways to reach most of those customers - then there should be enough money in this transaction to leave everyone happy.



At least, that's some people's hope. Some advocates want that spectrum - or at least a substantial portion of it - left unlicensed. Rather than using telecom corporations such as Verizon to buy off the current owners of the spectrum, they'd like to see the federal government take some of that spectrum back and preserve it as a public resource for the sort of innovation we can't yet imagine and that the big corporations aren't likely to pioneer - the same as happened with WiFi. But as of yet, that's not the FCC's vision for this. Officials are more worried about the mobile broadband market. They argue (accurately) that they've already made more beachfront spectrum available for unlicensed uses. And although they don't say this clearly, auctioning spectrum to large corporations gives them the money to pay off the current owners. But even so, they can't do that.



"Imagine someone was given property on Fifth Avenue 50 years ago, but they don't use it and can't sell it," says Tim Wu, a law professor at Harvard and author of "The Master Switch." That's the situation that's arisen in the spectrum universe. It's not legal for the FCC to run auctions and hand over some of the proceeds to the old owners. That means the people sitting on the spectrum have little incentive to give it up. For that to change, the FCC needs Congress to pass a law empowering it to compensate current holders of spectrum with proceeds from the sale.



One way - the slightly demagogic way - to underscore the urgency here is to invoke China: Do you think it's letting its information infrastructure stagnate because it's a bureaucratic hassle to get the permits shifted? I rather doubt it.



Of course, we don't want the Chinese system. Democracy is worth some red tape. But if we're going to keep a good political system from becoming an economic handicap, there are going to be a lot of decisions like this one that need to be made. Decisions where we know what we need to do to move the economy forward, but where it's easier to do nothing because there are powerful interests attached to old habits. The problem with having a really good 20th century, as America did, is that you've built up a lot of infrastructure and made a lot of decisions that benefit the industries and innovators of the 20th century. But now we're in the 21st century, and junk won't cut it anymore.



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Last summer, before I took full advantage of the benefits provided by e-mail filtering and multiple accounts, I was getting a ton of daily SPAM (I still get a ton of SPAM, only now it goes where it should: into its own dedicated e-mail account). Much of this unsolicited e-mail had to do with achieving wealth over the internet, usually effortlessly - a concept I had always summarily dismissed. But one day, all booted up with no place to go, I decided to take a trip into internet money-making land just to see where it would lead. Though I can identify, and know the pitfalls of a sexy come-on when I read one, I've never been averse to making money. So I set out on a crash course of making money online, starting with Google. I entered that exact phrase, "making money online", and got some 15 million results. Wow, I thought. Either I wasn’t the only one with time on my hands, or something about this concept was sucking people in. Eventually, I would click my way to an online world that I had no clue even existed. And I spend a lot of time online.

In the days and months that followed, I became intrigued with one online money making venture that had gained phenomenonal popularity: HYIPs, or “High Yield Investment Plans”. In retrospect, HYIPs had probably reached their peak right about the time I learned of them. Chances are you're familiar with the phrase, "High Yield Investment Plan." Perhaps you've seen it while skimming a prospectus or some other form of investment literature. For the record, legitimate high yield, short term investments do exist, and they are a totally different animal from what I'm talking about.

HYIPs - the acronym is pronounced, ironically, just the way you think - are tailor-made for our Right Here, Right Now generation. That's right. One of the many things the World Wide Web has brought us is the expectation of instant access. We want our information, our relationships, and our wealth at the click of a mouse. HYIPs provide this immediacy by giving you the ability to watch your money grow exponentially, incredibly, and even better, daily - online.

That is, assuming everything goes according to plan. Frequently it does not, however, and that's when many a starry eyed wealth builder runs into trouble. Fortunately, I happen to be more parts cynic than idealist, so it didn’t take a great deal of sleuthing to find that these are essentially thinly disguised ponzi schemes - which, according to the Federal Trade Commission and the Securities and Exchange Commission, are illegal.

Simply by virtue of the way they are structured, even the best run ponzis are destined to fail because in order for someone to win, someone else has to lose. It is also important to note that the fact that there may or may not be deception involved about the nature of a ponzi (false claims of investing in goods or services) makes it no less illegal.

Step right up...

The infamous scheme named after Carlo Ponzi was first launched in 1920 to great success. Brilliant in its simplicity, it worked on a simple premise: get people to invest in a nonexistent product or service, promise an outrageous return after a specified number of days or weeks, and use the money from new investors to pay off old investors who cash out. Ponzi’s plan did have one fatal flaw, though. When new money stopped coming in at a rate sufficient to pay out people who wanted to withdraw, the cycle collapsed. This was inevitable, for the simple reason that no investment vehicle can have a steady inflow of new investors forever; if for no other reason than the fact that the Earth's population is not infinite. But here's a funny thing about human nature: Where money is involved, it is not highly unusual to see ethics and common sense take a flying leap. What this means is that people may be aware that they are building their dreams on a house of cards, but will tend to ignore that fact and take their chances until they’ve been burned themselves.

This is the reason countless variations of Ponzi's scheme have been able to proliferate for nearly a century after his death. From day one, there has never been any shortage of dreamers and schemers in the world. And conveniently, the World Wide Web has given them all one huge playground in which to romp.

The blueprint...

The way a HYIP works is as follows: Using an online payment processor, you make a “spend”, or a deposit, into the plan of your choice. Generally, there will be a variety of plans, all displayed on the home page of the program (In November 2005, a typical HYIP offered plans ranging from 35% profit after four days, to 450% or more after 10 days). After your plan has matured, you have the choice of either withdrawing the money or rolling it over into another plan. By the way, if you are thinking four or 10 days is a very short time for an investment, I want to reiterate that there are no similarities between the way a HYIP operates and the way a stock, mutual fund, or certificate of deposit does, so throw out that whole paradigm. The only common element is that with all of them, you hope to eventually take more money out than you put in.

The potential returns are mind boggling. Enough to make many take the plunge, ponzi or not.

HYIPs are run by an administrator, or “Admin“. This would be anyone who woke up one morning, bought a template, or script off the web, and decided to start one up. The lifespan of a HYIP can range anywhere from a few hours to several months, depending upon how quickly it runs into problems. The main reason for the demise of a HYIP is always money. Because they act on Ponzi’s Principle, once the withdrawals start exceeding deposits, you can kiss the program goodbye, along with your money.

Also, since these are businesses run almost exclusively over the Internet, other problems can come into play that don’t even involve a faulty business model. Databases can be hacked, money stolen. More than one HYIP has been permanently disabled when the admin’s payment processor account - the one that holds all the money - was emptied because a security vulnerability in the script was exploited. Or so many an admin has claimed. The hacker alibi has been used so often as the reason for a HYIP’s demise that members have reasonably speculated as to whether or not an Admin simply ran off with all the cash before it had a chance to die of its own accord. And members have also had the unpleasant experience of discovering their own payment processor accounts were hacked. You can never be certain as to why a HYIP collapses, just that it will.

Trust me...

Admins frequently make posts on message and discussion boards devoted to the subject of online investing, and, early in a program, will work to gain the trust of online speculators by cultivating an image of accessibility, honesty, and program transparency. They encourage people to make spends into programs they have just started. An admin may have other people assisting her in this regard, people who will regularly make posts about how excellent the program is and attesting to the admin’s good character. Recently, many HYIPs have attempted an image makeover: they now define themselves as “games” or "programs" rather than investments. You are a “member” making a “spend” into said “game” or "program". There are a couple of reasons for this: 1) The Securities and Exchange Commission requires that one have a license to sell securities and generally speaking, HYIP administrators do not. A typical admin may never have even bought a share of stock in his life, let alone possessed a Series 7 license. An admin could be your barber, your babysitter, or a barber or babysitter in another country. 2) By stating that it is a game, this supposedly eliminates the obligation on an admin’s part to disclose how your money is being “invested” (Some still, however, will claim that at least a portion of member spends are being invested in the forex market, though I have not found a single instance where that could be verified). Again, such simplistic nods to disclosure do not provide a safe haven for these schemes under the law. "Robbing Peter to pay Paul" is not a legally viable foundation upon which to build a business.

If you wander to the discussion board of any HYIP - and there are hundreds of them, though decidedly fewer than just six months ago - chances are you will find several lively threads debating the merits of “xyz HYIP” and whether or not the Admin is a scamster. This discussion becomes most lively when payments start to slow, as that is a clear indication that the clock is running out on that program. But sometimes there is no forewarning at all; the program just vanishes. You find out by reading an apologetic note posted on the website by the admin: “Sorry. Hackers kept getting in my back office. I tried to keep this going as long as I could…” or something equally succinct.

Occasionally, there will also be a promise to refund those who had active spends or were due money when the program ended. Then again, sometimes there won't, and you will never "see" that admin on the internet again, at least under the same handle. In the end it doesn’t matter, though, because even if promises were made, they will likely not be kept. Assuming the admin didn’t outright rip everyone off and, indeed, could be trusted, the program ran out of money because that's what happens. As a result, there are better-than-average odds that you will never see a refund of any money you lost. Seriously. If you think I’m being redundant, I could point you right now to discussion boards of HYIPs that folded months ago, and you will find people posting who still believe they will be paid. They are believers, and anyone who disagrees is, to them, a naysayer. Can I get an Amen dot com?

Stuff happens?

If you got burned by a HYIP, then chances are your feelings are, Darn tootin’ it was a Ponzi, and the admin is a bleeping thief (I‘ve cleaned up your feelings for you). You might even be kicking yourself for being so greedy or naïve and have taken a blood oath to stick to Certificates of Deposit from now on. 3% a year may not be much, but you don’t have to worry about the bank president stealing it out of your account and running away to Cancun.

On the other hand, if you think you lost money because you had bad timing, or bad luck, or Mercury was in retrograde; if you believed in the admin, or if you happened to actually be in the money at the time the HYIP went under; if you are convinced that, despite the outcome, the admin ran an excellent program, and he was a stand-up guy... well, I can guarantee you that there is an admin out there right now hoping that you’ll visit her website. And you might want to do that soon, because, as I write this, internet schemes are being investigated with unprecedented vigor by the SEC, and in several cases, the FBI. The outcome of it all will undoubtedly influence how the "game" is played in the future, or if indeed, it will be played at all. Stay tuned.




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